Smart Bet Privacy Policy

Before sharing an identity document or requesting a withdrawal, you should understand how your information will be handled. Smart Bet respects your privacy and is committed to protecting personal information. We collect account, verification, payment, activity and technical data to operate services, protect accounts and meet applicable obligations. Privacy questions can be submitted through Contact Us.

This policy covers the website, mobile version, app, account services, sports and live betting, games, Keno, bonuses, payments, support and communications. It applies to registered players, browsing visitors and people contacting us before registration, whether in Addis Ababa or other Ethiopian regions. “Personal data” means information that identifies you or can be linked to you; “processing” means collecting, using, storing, sharing or deleting it.

Who We Are

Smart Bet is the brand through which the operator provides online betting and gaming services for eligible adults in Ethiopia, subject to applicable Ethiopian laws and regulations, eligibility requirements, license conditions where applicable, and regional restrictions. Refer to About Us for operator identification and License & Regulation for regulatory information. Users should verify the current regulatory status against the competent authority’s latest information; this policy is not evidence of regulatory approval.

Information We Collect

Smart Bet personal data collection should be limited to information needed for lawful operational, security and regulatory purposes. Depending on your interaction with us, this may include:

• Account data: name, phone number, email, date of birth, username and password-related security data.
• Verification data: identity documents, age-check results, customer due diligence and fraud-prevention information. KYC means “Know Your Customer”: checks used to establish identity and eligibility.
• Transaction data: deposits, withdrawals, payment method details, payment authorization, balance history and bonus activity.
• Betting and gaming data: bets, odds, results, live betting activity, Keno selections and game sessions.
• Technical data: IP address, device type, browser, operating system, app version, cookies and log files.
• Communication data: support messages, complaints, emails, chat logs and call information, including recordings where applicable and notified.
• Responsible gaming data: limits, self-exclusion requests, risk indicators and account restrictions.

A visitor may generate technical records without opening an account. Avoid sending unrelated sensitive information or documents unless an authorized service channel explains why they are required.

How We Use Personal Data

We use Smart Bet player information to create and manage accounts, check identity and adult eligibility, enable secure login, process deposits and withdrawals, and settle bets, winnings, bonuses and promotions. For example, a withdrawal review may compare account-holder information with payment records to check that funds are being released to the correct person.

Other purposes include detecting multiple accounts, payment or bonus abuse, fraud and suspicious betting patterns; improving the website, app, games and support; resolving complaints; and applying responsible betting measures. Where applicable, records also support legal, tax, accounting, anti-money-laundering (AML), licensing and regulatory duties.

Important service messages may concern payment status or account restrictions. Marketing is sent only where allowed, with available opt-out options. Declining promotional messages does not prevent necessary account or security notices.

Legal Basis / Lawful Reasons

Processing may be necessary to provide requested services, fulfil legal obligations, protect users and the platform, prevent fraud or resolve disputes. Consent is used where required, including for certain optional communications or tracking. The applicable reason depends on the activity and relevant law; not every use of data relies on consent.

You can ask us to identify the lawful reason for a particular use. Specific legal grounds should be confirmed by the operator’s compliance team under the applicable regulatory framework. Withdrawing consent does not automatically require deletion of records retained for another lawful purpose.

Cookies and Tracking

Cookies are small files stored on your device. Together with similar technologies, they may keep you signed in, remember preferences, protect sessions, analyse traffic, improve performance and support marketing measurement where permitted. Essential login tools differ from optional analytics or advertising tools in their purpose and available controls.

See the Cookie Policy for details. Browser controls may restrict cookies, but blocking essential ones can affect login or betting functionality. App permissions and device settings may provide separate controls.

Data Sharing

Smart Bet does not sell personal data as a product. Information may be shared where necessary with third-party service providers—external organisations performing specific services for us—including:

• Payment processors and identity verification or KYC providers.
• Hosting and cloud infrastructure providers, analytics and security tools.
• Customer support tools and professional advisers.
• Regulators, law enforcement or courts where disclosure is legally required.

Access should be limited to the information and purpose needed for the service or lawful request. Appropriate contractual, confidentiality and security requirements should govern provider access. A payment provider may also process information under its own privacy notice.

International Transfers

Some providers may store or process information outside Ethiopia. Any transfer must follow applicable legal requirements and suitable safeguards, including appropriate access restrictions and contractual protections where required. You may ask whether your data is processed internationally and what safeguards apply.

Data Storage and Retention

Betting account data is retained only as long as necessary for account operation, financial records, legal and regulatory requirements, disputes, fraud prevention and responsible gaming records. Different categories may have different retention periods.

Closing an account does not necessarily erase transaction histories or self-exclusion records. Where retention remains necessary, access should remain restricted. Data no longer required should be securely deleted or anonymised so that it no longer identifies you.

Security Measures

Smart Bet data protection uses reasonable technical and organisational measures. Depending on the system and risk, these may include encryption where appropriate, access controls, secure login systems, security monitoring, staff confidentiality, backups, fraud detection and internal handling procedures. No internet service or storage system is completely secure.

For Smart Bet account security, use a unique password and never share passwords or verification codes with support contacts. Before using Smart Bet login, confirm the domain through a trusted official source. Obtain an app or APK only through a verified official distribution channel; an unsolicited download link can expose account credentials.

User Rights

Under applicable data protection laws, you may have rights to access your data, correct inaccuracies, request deletion, restrict or object to processing, and obtain information about its use. Some requests may be limited by legal, financial, security or regulatory recordkeeping duties.

To raise a Smart Bet privacy enquiry:

1. Step 1: Use the official support channel listed on Contact Us.
2. Step 2: Describe the information or processing concerned and the action requested. Do not include a password.
3. Step 3: Complete proportionate identity checks if requested, so information is not disclosed to someone else.

Ask for an explanation if a request cannot be fulfilled, and for the complaint-handling procedure if concerns remain unresolved. Applicable law may also provide a route to a competent authority.

Age Restrictions and Children’s Data

Services are intended only for eligible adults. Smart Bet must not knowingly collect personal data from underage users. If a parent, guardian or user believes an underage person has submitted information, contact support so the account and data can be reviewed and appropriate action taken. See the Age Restriction Policy.

Responsible Gaming and Account Restrictions

Account activity, limits, self-exclusion requests and relevant risk indicators may be processed to support responsible gaming and apply platform rules. For example, a restriction record may be needed to prevent access during self-exclusion. Such records should be handled for their protective purpose, not treated as permission to send promotions. Further guidance is available under Responsible Gaming.

Terms, Bonuses, and Payments

This privacy policy in Ethiopia works alongside the Terms and Conditions, bonus rules, payment checks and anti-fraud controls. Before registering or paying, review verification requirements, transaction limits, disclosure of fees, processing time and the withdrawal procedure.

When comparing browser and app access, check the published functionality, permissions and support channels rather than assuming identical availability. Bonus eligibility may require review of qualifying deposits or betting activity; payment checks may require additional verification. Use official channels to clarify unclear requirements before submitting documents.

Updates to This Policy

This policy may change when services, applicable laws, security practices or processing activities change. Material changes should be communicated through an appropriate service channel where required. Review the current policy when your use of Smart Bet changes, and contact us if a revised provision leaves you unsure how your information will be handled.